Client Profile
Remax Urban Properties, a rapidly growing Denver real estate brokerage situated, partnered with us to elevate their brand and expand their team. Known for their dedication to client service and a diverse portfolio spanning from residential homes to luxury apartments, they aimed to reinforce their position in the competitive Denver real estate market. With our strategic digital marketing assistance, Remax Urban Properties experienced substantial growth, culminating in their acquisition by Madison & Co. Properties in 2021. Their story stands testament to the transformational power of effective digital strategies in driving business growth and success.
The Challenge
Remax Urban Properties, a burgeoning real estate brokerage, set their sights on expanding their operations in the Denver area. Their primary challenge was recruiting skilled agents to drive revenue growth and position the firm as a leading real estate brokerage.
Our Approach
Addressing this challenge, we initiated a full-scale digital marketing strategy to enhance the firm’s online visibility and attract top-tier talent. We crafted a state-of-the-art website and established dynamic social media channels, underpinned by high-quality professional photography, videography, and engaging copy. This content vividly showcased Remax Urban’s distinct brand and value proposition, appealing to prospective agents and clients.
We boosted brand recognition with consistent organic marketing, strategically paired with targeted paid ads to capture the attention of a specific demographic of real estate agents. Simultaneously, we streamlined operations with robust digital systems, including CRM and site management tools.
Our holistic approach—fusing branding, targeted advertising, and operational optimization—accelerated Remax Urban toward their ambitious goals, effectively transforming their digital footprint.
The Impact:
Within two years, the brokerage expanded its team from 4 to 31 agents, thanks to our precision-targeted online initiatives.
Moreover, the value of properties listed and bought through the brokerage skyrocketed from $17.4 million to an impressive $206 million, a more than tenfold increase. This substantial growth in revenue solidified Remax Urban’s position as a formidable player in the Denver real estate market.
