Client Profile
Family Trucks & Vans, one of Colorado’s longest-standing independent used vehicle dealerships, partnered with us to strengthen their brand presence and bring more high-intent buyers to their lot. Known for nearly 50 years of trusted service on South Broadway and an unmatched inventory of used trucks, vans, and SUVs, Family sought to reclaim market share in a competitive Denver landscape. Through targeted digital marketing and lead generation strategies, we helped drive consistent traffic, increase calls, and generate meaningful customer engagement—reinforcing their reputation as a community-driven dealership with deep roots and big results.
The Challenge
Family Trucks & Vans wanted to modernize their digital strategy and bring more qualified buyers to their lot. After years of focusing on awareness-style advertising that drove traffic but few leads, they shifted their goal to lead generation—more calls, more conversions, more customers.
Our Approach
We developed a digital marketing plan that aligned directly with Family’s business goals: get more phone calls and qualified walk-ins while staying true to their legacy as “The Giant of South Broadway.”
We overhauled their paid advertising strategy to focus on high-converting local keywords like used trucks for sale, affordable used vehicles, and work vans for sale Denver. Instead of vanity metrics like impressions, we prioritized actions—calls, form fills, and real customer inquiries.
We optimized Google Ads for lead gen, built focused Meta campaigns, and eliminated low-performing awareness placements. To complement this, we restructured on-site funnels to make it easier for buyers to reach out, and designed new landing pages built to convert.
Throughout, we maintained Family’s blue-collar, approachable tone, while visually showcasing their huge inventory of pre-owned trucks, family vans, and affordable SUVs.
We also helped restructure reporting—providing the Family team with real call data and conversion tracking that mapped directly to sales performance.
The Impact:
In just a few months, Family Trucks & Vans saw a measurable increase in qualified phone calls, a more efficient cost-per-lead, and stronger local presence for high-intent search terms.
As a result, the dealership reclaimed momentum as a top independent auto dealer in Colorado—known not just for its history, but for delivering real value to working families and small business owners across the state.
The Family team is now more empowered with tools and data to scale smartly, while their marketing efforts directly support what they do best: helping Coloradans find the truck, van, or SUV that fits their life.
